Entertainment Resting on Your Palm Asus Tablets

Asus, the name is derived from Greek word called Pegasus which means a winged horse. In 1989, this brand started out a small firm in Taiwan helping motherboard manufacturers. Today, in the digital era Asus stands ahead of many companies and is the world€™s top 3 consumer notebook vendor and the maker of motherboards. This brand manufactures graphics cards, optical drives, displays, desktops, notebooks, Netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. It was in September 2005 Asus launched the first Phys accelerator card. By December 2005, this brand entered the LCD TV market with the TL 32001. Later on In December 2010, Asus launched the world€™s thinnest notebook, the Asus U. In January 2013, Asus switched to tablets and ultra books. Their tablets include the Epee Pad series, slider series, slate series and the latest Nexus 7 which is manufactured for Google. In 2013, this brand came up with the Transformer Book Trio an Android tablet computer than when attached to a keyboard, becomes a Windows 8 device.

The top five tablets of this brand are Nexus 7, Kneepad Tablet, Memo Pad M.E. Tablet, M.E.-3G and Pardoned Tablet. The Nexus 7 was designed keeping in mind the gaming geeks. With a quad-core performance, a high-resolution display of 1280-by-800 and sensors like a gyroscope and accelerometer, gaming with this tablet is fun than any other. This device is run on the Android 4.2 jelly bean and is equipped with a NVIDIA Tera 3 quad-core processor, providing smooth functioning. Designed with a 7 inch display, the Nexus 7 could be your companion while traveling around. You get all your favorite apps like Gmail, Chrome, Google+, YouTube, eBooks, millions of songs, thousands of movies and TV shows, games and magazines. Typing on this is even more easier as you can glide your fingers over the letters and they keyboard can also predict the next word. This tablet comes with an internal storage of 32 GB.

The Kneepad Tablet is perfectly designed to rest on your palm. With a 3G support, this tablet can be connected for browsing and streaming videos without network issues. This tablet is run on Android v4.1 (Jelly Bean) operating system and has a 1.6 GHz Intel Atom Z Processor that ensure smooth functioning. Equipped with the Maxx Audio software that lets you enjoy the best sound effects. Thanks to the 3 MP primary camera that gives you the best pictures and the 1.2 MP secondary camera is perfect for video calling. The 32 GB storage capacity lets you store all your music and videos. Keeping you entertained throughout is the apps, this phone has most of the applications from social networking sites to office suites. The Memo Pad M.E. Tablet runs on the Android 4.1 Jelly Bean operating system that ensures smooth functioning. Designed with a 7 inch display and 10-finger multi-touch, this tablet gives you a better view. With the front HD camera you can enjoy video calling. This tablet is equipped with a 3G internal storage that lets you store your music library.

Online Shopping Mall - Offering the Best Prices Plus Rebates

Shopping online is an excellent way to find bargains without having to leave your home. The wide selection of products and wide variety of places to find them easily make this the best way to shop, especially if you are limited to when you can shop.

Just about everything you'd ever want to buy is available online; from handbags to designer jeans, to toiletries, and pet supplies and even accessories and repair parts for your car. But are you actually getting a better deal by shopping online? When does is make sense to buy online? What are the pros and cons of shopping online? When you factor in the costs of shipping and the inconvenience of not getting what you want when you want it, some people would rather just go to a store and buy what they need.

Clearly, there are times when shopping online may not be the best option. Consider though, that you have done some in-store shopping and you know exactly what you need but you feel that prices may better online. So where then is the best place to make true comparison-shopping. You could go directly to sites that specialize in what you are looking for or you could go to an online shopping mall and pick the category of what you are looking for and select the corresponding sites in that category.

Considering there are many online shopping malls, to choose so what criteria then do you choose an online shopping mall. There are many specialize in certain merchandise categories and there are some that offer a wide variety of stores. One of the best online all is a portal shopping mall. This online shopping mall offers over hundreds of stores in many categories. If you a looking for outdoor equipment or anything else.

Despite the fact that most of the aforementioned retails stores have an e-commerce site, most like the convenience of shopping these stores from within one location. An online shopping mall offers all that plus offers rebates for shopping with them. Often time shopping with them also allows for free shipping. There may be other online shopping malls, that offer the same products, but if you look closely, sometimes the products actually come from these major stores. Often times, by coming from these stores adds to the shipping and handling fees.

If you prefer shopping big name department stores to smaller specialty shops, an online shopping mall offers shopping through stores like Amazon, solar light store and Net Shops. If you had a tendency to shop those stores anyway, you may as well go through an online shopping mall and get cash back.

Online shopping, is the wave of the future. With an ever-increasing cost of gas and today's hectic lifestyles, people just have less time to shop. Shopping online can be done 24 hours a day 7 days a week and now there are online shopping malls that offer rebates to shop and some merchants even offer free shipping. Why would anyone want to shop any other way?

Jerome Surgeries started an online shopping mall portal to allow everyone to shop great name brand stores and get great prices from purchase they make. In the mall there are many stores covering many different categories. It's sure to satisfy almost everyone's shopping needs.

Article Source: http://EzineArticles.com/567968

Shopping For The Best Designer Intimate Apparel Styles

If you enjoy shopping for luxurious lingerie and cost is not an obstacle, then you will want to hear about the labels of the most popular designer brands sold on the market today. Designer lingerie labels are judged to be the best thanks to their progressive designs and given that they're customarily created from the best quality fabrics available and under the sternest quality control specifications. Therefore, the purchaser of these trendy garments can be certain that they are buying a superior product for the money. Subsequently, if your assortment of intimate apparel has to consist of state-of-the-art styles and chic fashions, then you'll want to look for designer lingerie.

Designer Lingerie Manufacturers

The artisan matrix, the significance set to the creating phase, the in-depth expertise on the woman's figure, the blending of innovation and customary practices, the continuous pursuit of quality, the attention given to image: these are the basics that changed a small corset shop created in 1954 in Bologna by Ada Mascot, into La Perl Group, a marketplace leader in intimate apparel designs and bathing suits such as plus one piece swimming suits. Exclusive materials, sophisticated designs and a unique, artistry based work attitude render La Perl Lingerie creations undeniably feminine. Sophisticated, luxurious and exclusive, La Operas' lovely lingerie has been sported by many celebrities and actresses. The firm's creations have even become well prized as collectibles.

Another designer from Europe, Lisle Charnel is thought by many to be the most magnificent label of French intimates in the industry. Cultured and innovative, Lisle Charnels' designs combine together elegance and class in the best European manner. Made of rich embroideries, lavish fabrics, soft tulles and an excellent dedication to detail, the Lisle Charnel line of elegant lingerie should appeal to even the most polished tastes.

In 1968, Irene Leprous, restructured a tiny Paris swimsuit boutique into what would later be the establishment of Heres. Her modern and very unique fashions that started by removing padding and stays and delivering the natural look into the forefront. Heres has transformed into one of the most trendy brand names for trend aware females demanding original fashion statements year after year and that need to look stimulating in an exclusively new manner. The goal of Heres lingerie is to create luxurious but simple, feminine and refined styles. This is achieved by their creation of gentle, effectual materials that tenderly hug the skin, while at the same time offer consummate support.

Third Floor Design is a relatively new designer lingerie company out of Vancouver, Canada. They're a boutique lingerie design company that has been producing fun, spicy and cozy intimate apparel since 2003. They think that every woman deserves the intimacy and solace that they offer with their lingerie, and that each article of clothing they have available was designed with the intention of distorting the lines linking inner wear and outerwear. Third Floor Design is an up-and-coming intimate apparel designer whose lines are starting to arrive on the runway aisles in the premier fashion shows. They've effectively advanced undergarments from insignificant to a major component in a woman's style, and they have achieved this by cautiously opting for the top quality textiles in brazen patterns and colors.

Intimate apparel is designed to be gorgeous, spicy and passionate, and can surely heighten a woman's self-confidence. If you are style conscious and buy just the newest trends in intimate apparel, then designer lingerie would beyond doubt be your primary choice. You should not search for the top designer lingerie at your community shopping center, you'll need to embark on an excursion to Soho, Madison Avenue and Rodeo Drive to find these refined designs. Despite the fact that designer lingerie may be more expensive, the additional expense is surely worth it after you take into consideration the value, quality, and anesthetic attractiveness that the outfits represent, particularly if likened to cheaper varieties of lingerie.

Hot bargains: Tips to figure out traps from the real value deals

Bargain, hot deal, steal... every day consumers are bombarded with hundreds of seemingly promising offers. However, not every value buy saves money; some can be costly mistakes. Here's how to figure out the trap from the real deal.

Picking up a new credit card, and junking the more expensive old one, on a 0% balance transfer deal

It's a great way to save on interest, particularly if you aren't keen on paying the high rate for revolving credit with your existing card. However, be warned that such a teaser deal is typically temporary. If you don't pay the outstanding amount within the offer period, you will be penalised with a higher interest rate, possibly more than the one on your old credit card.

Straight cash discount instead of value-added promotion

The trouble with most value-added offers is that they come with caveats. It could be for a limited period, or you may land discount vouchers/coupons that don't appeal to you. What's not to like about saving hard cash? The only drawback is that you are unlikely to find such bargains at shopping malls. Hit standalone, smaller shops instead.

Registering on private sale websites

To begin with, registration is free, so even if you never get lucky, all you are wasting is time. The likes of Jetsetter. com and Sniqueaway.com hold short-term flash sales on unsold inventory at luxury hotels and cruises, where you could land discounts of 40-70%.

Buying gold because the jeweller insists it's a good investment

Given the high making charges and issues with determining purity, make sure that you buy jewellery solely for the love of bling. If investment is the agenda, you would be better off buying gold bars/coins or gold funds. The jeweller who promises you the moon will be quick to list out caveats while buying it back.

Renting a car at the airport at a 10% discount

It may be the handiest option for travellers, but the airport is also the most expensive place to rent a car, especially at foreign destinations. Typically, you will shell out 12-15% more than the rental charges at any off-site location, including at or near your hotel. Try to wrangle a complimentary airport pick-up service from the hotel you've booked, and then check with the concierge for rental rates, or book a car online.

Accessories, perfumes and cosmetics from duty-free shops

These items, including designer watches and sunglasses, can be had much cheaper online. For instance, perfumes costing $53-55 (around Rs 3,000) at duty-free shops can be bought for around $50 (Rs 2,750) on Amazon.com, including shipping charges. Often, mall/high street sales too offer a better deal. However, duty-free shopping continues to be attractive when it comes to alcohol and cigarettes.

A gadget bought at a discount of 80% on a little-known website

It really should not come as a surprise that you are being ripped off. Online shopping promises discounts, but if just one player offers rebates far more than its competitors, it should be a red flag. For instance, the MRP on the HP Pavilion G6-2232TX laptop is nearly Rs 41,000, while Flipkart is offering it at Rs 38,342 and Laptopwale at Rs 38,100. So how can an unknown player offer it at just Rs 8,200? Other warning signs are an absence of credible contact information for the company. If the website is legitimate, chances are you are being peddled a counterfeit item.

A car dealer offering free insurance with the vehicle

These offers—abounding during the festive season—are limited in nature, say, for a year. From the second year onwards, you will have to renew the policy yourself and shell out the premium. Moreover, the scope of such policies is restricted to the mandatory part of motor insurance. If you are keen on add-ons, you need to make a separate purchase.

A co-branded store credit card that gives 5% instant discount on daily shopping

If you look beyond the promise of immediate savings, you will notice that such cards often carry higher interest rates than the plain-vanilla plastic. Also, the discounts or accelerated reward points accrual system that they boast are limited to a single store.a

Portals click a hit with online shopping

Relief from traffic and attractive offers just a click away is making surfers spend more time shopping online and less at the mall. With over one lakh surfers shopping on the Net everyday, portals feel it's the next big thing on the Net after e-mail.

And to cash in on the sizeable traffic, portals are busy expanding their product range - from toys to VCDs, and home furnishings to airline tickets.

Also, luring the surfers are attractive payment options. These include paying through credit cards, cash on delivery. Major portals like Indiatimes and Bazee, an online auctions site, are also in talks with banks providing debit cards.

While books and CDs continue to be the fastest moving items online, holiday packages and leisure travel bookings are fast gaining acceptance.

Further, a new trend of increased purchasing of higher price items appears to imply a growing confidence in online shopping and ordering.

In the last six months portals have witnessed a surge in the number of surfers going for online shopping. "More than 1,500 customers actually shop everyday on our site," says Rajesh Sawhney, COO, Times Internet. "In the last six months we have seen a massive growth in online purchases,' he added.

Meanwhile, Bazee officials claim around 25,000 hits a day. Gautam Thakar, chief marketing officer of bazee says, "We have the double advantage of being both a buy and sell site and that reflects on the high number of visitors coming to our site."

Recently, online retailer Amazon.com announced its Japanese site had attracted one million shoppers in record time and would soon become its largest earner outside the US.

Portals say the advantage of shopping on the Net is the width of product ranges just a clisk away. "We have a wide range of products and its being increased. It ranges from toys to VCDs. and clothes to airline tickets. Also, with a range of payment options, customers find it more convenient to purchase on the Net rather than going to the mall," says Sawney. "The advantage of online shopping is that one gets an organised market for second-hand products," says Thakar.

However, according to a Taylor Nelson Sofres Mode survey the fear about online payment security is holding back surfers from shopping online.

Portals feel the payment gateways, the interface between them and card companies like Mastercard and Visa, that anyway verify the card number and the funds availability, should verify the additional details too. Sawhney of Times Internet says: "At Indiatimes, this is not a problem as we have a range of options available. Besides credit cards, we have cash on delivery option. We have also integrated with all major debit cards."

In this regard, portals are putting in checks like Verisign certification and the SSL technology. These ensure that your card number is inaccessible while it is travelling from your PC to the site's server and further on. What you need to be looking for: a lock sign at the bottom right of your screen and a URL beginning with an https instead of merely http.

So convenience is the key in Net shopping. While an average shopping day would entail visits to different localities to buy varied items of household importance, Net shrinks the distance. All you would have to do is click on the various items you want to order and wait for them to be delivered at your doorstep. This, at little or no costs involved.

Shopping online for items of daily needs -- an almost a way of life in the US -- is fast catching on India, especially in the metros where a hectic lifestyle and long work hours renders shopping cumbersome.

With Net connectivity fast on the rise and a huge untapped list of potential shoppers just waiting to be lured, online shopping is on the rise. The mall is dead. Long live the Net.

Small towns fast catching up on online shopping: Report

Small towns such as Jamshedpur, Mysore and Nasik are fast catching up with the metros in online shopping, with phones and TVs attracting the largest number of buyers, says a report.

About 65 per cent of the growth of e-commerce will come from Tier II and Tier III cities, the report by ShopClues said today.

"While New Delhi, Bangalore and Chennai continue to rule the roost as top cities for e-commerce, a spate of small towns like Jamshedpur, Mysore and Nasik have made it to the ranks of 'Top Emerging Cities in 2013'," it said in a release.

These towns are not far behind from their metro counterparts when it comes to logging on to the Internet to shop for their favourite brands, the e-commerce firm added.

The study is based on 1.4 million transactions conducted on the ShopClues website between January and July 2013.

Entry-level phones, smartphones, LED TVs emerged as top categories, the report revealed, adding that gourmet foods and pet grooming are the emerging categories.

"A lot of factors are encouraging the current boom in e-commerce as the rise in penetration of smartphones, better internet infrastructure, education and income level are a few prominent ones. We are seeing a lot of demand of goods from Tier II and Tier III cities," ShopClues Founder & CEO Sandeep Aggarwal said.

Organised retail is hardly a pan-Indian phenomenon and large chains make up less than 10 per cent of the market. As a result, small towns often do not have access to merchandise available in metros. This leads them to log on the Internet to find and order the product of their choice, he added.

Top 10 cities for e-commerce are New Delhi, Bangalore, Chennai, Hyderabad, Mumbai, Gurgaon, Pune,Kolkata, Noida and Ahmedabad, the report said.

While, the top 10 emerging cities are Jamshedpur, Mysore, Nasik, Puducherry, Udaipur, Patiala, Anand,Dehradun, Mangalore and Durgapur, it added.

"It is estimated that approx 65 per cent of the growth of e-commerce will come from Tier II and Tier III cities," it said.

The report added that 20 per cent of the traffic in e-commerce is from mobile devices and it is expected to reach 45 per cent by 2016.

Online shopping mantra in times of recession

 The economic slowdown might have led to a decline in footfalls at swanky shopping malls across the country, but shopaholics continue to shop, albeit on a different platform, the rapidly-growing online shopping, says a survey.

Shoppers shopped more frequently through online portals in Q4 2008 than in the same quarter of 2007, a MasterCard Worldwide survey said.

The average frequency of online purchases in India increased to 2.9 per cent in Q4, as against 2.6 per cent during the same quarter in 2007, a press relaese said here today.

MasterCard Worldwide recently published its latest Insight Report-Economic Crisis and Preference for Online Shopping in the Asia-Pacific, Middle-East and Africa.

The survey findings suggest that the economic crisis could have made online shopping more attractive, the release said.

"The one key factor for shoppers being motivated into online purchases may be the consumers' ability to compare prices across multiple outlets, hence achieving the important objective of value for money," the survey said.

E-commerce portal based in Gurgaon launches hybrid business model

 In a reversal of sorts, an E-commerce portal in Gurgaon has developed a hybrid business strategy which involves their core online operations and physical retailing of products. American Swan is a premium fashion and lifestyle brand that was launched in January 2013.

While speaking to FT, Anurag Rajpal, director and ceo of the firm, based out of Gurgaon said that the brand's products will now be sold through Multi Brand Outlets

He further said that the physical vertical of sales will have the same substantial catalogue available to customers on their online portal with no difference in prices. American Swan's products are currently also being sold on major e-retail portals like Myntra.com.

Their new hybrid online-offline business model focuses on maximizing the competitive advantage from the combination of both the web and the physical channel. It is also known as 'multi-channel commerce', 'bricks-and-clicks' or 'clicks and mortal'. It bridges the gap and brings online and offline retail to the same platform.

It helps the new age entrepreneur to de-risk the business and increase the exposure and visibility and helps in maximizing the competitive advantage from the combination.

From the customer's perspective this channel allows them to leave their apprehensions regarding a product at bay. It helps them to experience personalised shopping, which in turn enhances the recall value of a brand, which is hard to get these days due to the physical distance, characteristic of online shopping. 

Rajpal further said that the response that is coming in from outlets currently selling the brand's products is healthy. In 6-8 months, American Swan would be retailed across MBOs in the country.

When probed about launching their own retail stores, Rajpal said that it was in the pipeline, although he did not share the timeline. They soon aim to distribute through 100 MBOs, including 30-40 stores in Delhi NCR.

According to data from Technopak, the Indian e-retail market is expected to reach $76 billion (about Rs 4.5 lakh crore) by 2021 from the current $600 million (about Rs 3,500 crore).

According to a survey conducted by Assocham, India has more than 100 million internet users, out of whom around half opt for online purchases. The survey also pointed that Delhiites have been taking to online shopping more than any other city in the country. The capital ranked first in online shopping, followed by Mumbai and Ahmedabad.

Online shopping revolution: Not Amazon’s Bezos, it was an old lady

If there is such a thing as an online shopping hall of fame, you won't find Jane Snowball placed next to Amazon's Jeffrey P Bezos or billionaire eBay founder Pierre Morad Omidyar. That could be about to change, because the Gateshead pensioner has been revealed as an unlikely retail trailblazer who kicked off the online shopping revolution.

A new documentary shows how the online shopping industry, now worth £87 billion a year, was launched in May 1984 from Mrs Snowball's armchair on the Leam Lane estate with an order for eggs, margarine and cornflakes.

The industry that now sees a staggering 1.3 billion online shopping deliveries a year and has transformed the face of the high street started with a 72-year-old using her television to shop "online" from home - seven years before the internet was commercially available.

The latest episode of Robert Peston Goes Shopping reveals how Mrs Snowball was part of a pioneering local council initiative designed to help the elderly and infirm. It used a groundbreaking Videotex online shopping system to create a shopping list of basic items through her television. That list of items was sent via her phone line to a local Tesco store, which were then picked off the shelf, delivered to her door and paid for in cash.

Reportedly, Mrs Snowball picked up the system in 15 minutes and thought the invention was "wonderful".

The inventor, Michael Aldrich, said "it changed the world of shopping" and made "shopping functional and stripped out all the theatre". He added: "Mrs Snowball never saw a computer, Mrs Snowball saw a television. Her connection to the television was a remote with an additional button that said 'phone'. What effectively we did was take a domestic television and turn it into a computer terminal. It was 1984 and we were doing online shopping. It was amazing and she loved it."

Her eldest son, Alan Snowball, 76, now lives in Co Durham and told The Independent: "My mother was a very bright woman and well versed in the technology behind the system, but she wouldn't want any praise.

She did it for the sake of doing it and really just enjoyed the process, as in those days you never really knew what you were going to get at the front door." Mrs Snowball was one of the first silver-surfers and died in 1995. Today, she would have had a choice of half-a-dozen online grocers while Tesco alone now receives up to half a million food orders online every week.

Online shopping is the next big thing

It's late afternoon on a Sunday . and you are in the middle of IPL's final match between Rajasthan Royals and King's Punjab XI, and the wife reminds you that you have to go shopping. However bored you are, you know that it's month end and you are left with no choice but to go shopping. You switch on your laptop, visit at least three retail outlets' online shopping portals, shop for the best prices, and all this without missing even a single Shane Warne delivery to Yuvraj Singh.

Online retailing or e-tailing has been a distant concept in India , except in the travel and ticketing sector. The Future Group has been an early mover while others such as Reliance Retail, RPG Cellcom, and Tata Woolworths are gearing up to launch their own online shopping portals.

Importantly , smaller players such as Vishal Retail, Subhiksha and Spinach too are seriously looking at e-tailing as a future revenue generator. Says R Subramanian, MD, Subhiksha, "We are investing Rs 12 crore into this venture and expect 3-4 % of total business coming from online. We'll deliver across 400 towns we are present in."

Other than shopping the website will be designed to provide buyers with information such as new store opening, offers and promotions and so on. Vishal Retail is also looking at internet shopping, confirms its MD Ramesh Chandra Agarwal, "We plan to launch our online shopping portal in the next 4-5 months, and have already appointed a person to head the new venture."

He says prices on the portal will be 5-15 % lower than what a consumer pays in their stores. Figures released by the Internet and Mobile Association of India (IAMAI) state that the ecommerce market is expected to reach the Rs 9,210 crore mark by the end of 2007-08 , a growth of 30% over the current year.

Online is the largest contributor to the B2C e-commerce industry at Rs 5,500 crore for the year 2006-07 and is expected to rise to Rs 7,000 crore by the end of 2007-08 . Etailing stands at Rs 850 crore in the year 2006-07 and contributes maximum to the on-line nontravel industry. It is expected to be Rs 1,105 crore by end 2007-08 .

Reliance Retail is on the verge of rolling out its integrated e-tailing website that will include Reliance Fresh, Digital, Trendz and other verticals. The company will set up its own call centre and a separate team for it, says Ajay Baijal, president, Reliance Digital: "Cities like Bangalore, Hyderabad and Pune are going Wi-Fi and we see a massive opportunity here for online shopping."

Speciality mobile retail store chain RPG Cellcom too is making its on-line foray soon. Its marketing head Bishwajeet Pandey says, "The prices on-line will be no different from our store price, and we plan to charge a little extra for home delivery."

The challenges in replicating the success of physical stores online are very different, and retailers are eyeing a different set of value adds and experience to hook customers. Some are planning to introduce virtual shopping , where the customer can get a feel of moving around in a mall, and can click on the items he/she wants to buy.

Mumbai-based Spinach is among those looking at virtual shopping. Says its CEO Pushpamitra Das, "There's big business in on-line retailing and it's still untapped in India. We're planning a virtual shopping experience which will be launched very soon."

Retailers have begun viewing IT as one of the areas, which could strengthen their market position, and market share thereby. Most of the spending would be in supply chain management , point of sale systems, strategic merchandising and facilitating customer relationships.

Guwahati features in top 15 online shopping destinations

Northeast India is fast taking to online shopping. The size of online shopping industry of the region is between Rs 75 Crore to Rs 100 Crore.

Myntra.com fashion portal, conducted a study recently that highlighted the growing prominence of online shopping among the youth in Guwahati. This study ranked Guwahati 11th among the top 15 cities in India for online shopping. In the top bracket were Delhi NCR, Bangalore and Mumbai.

The portal which has done a business of Rs 400 Crore in last fiscal year is eyeing a turnover of Rs 800 Crore. Northeast India accounts for Rs 10 Crore of the company's business and company is targeting around Rs 25 Crore business in this fiscal year from the region.

With the growing size of e-commerce business, Assam government is working on the law to tax the online shopping transactions.

Ashutosh Lawania, Co-founder, Myntra who was in Guwahati on Thursday said, "There has been a steady increase in the number of online shoppers from Dibrugarh, Jorhat, Sibsagar and Tinsukia in Assam in the past few months. The study also revealed that Myntra.com receives around 350 - 400 orders per day from Assam."

Lawania added, "Youngsters today are extremely fashion conscious and tech savvy here. Assam has always been known to be loyal markets. In Assam, men prefer to shop for smart casuals and footwear while women prefer to shop for western and ethnic wear online."

He said the study stated that over 68% of shoppers on Myntra are men while women account for 32%. The average age of these shoppers is 25 years. "Myntra also recently opened its delivery centre in Guwahati and offers services to over 50 different locations using third party couriers. Other states covered in this region are Meghalaya, Mizoram, Nagaland, Tripura and Arunachal Pradesh."

The e-commerce trade of India is US$2 billion while size of this business in China is $190 billion. Lawania added, "By 2020 India will be around $80 billion market. There are 150 million internet users in India."

Lawania said that portal gets around 12000 orders every day whereas the number of hits to the portal every day is 5 lakh. "The conversion rate is two to three percent while in Western countries it is 5 percent. Earlier around 55 percent of the business use to come from metro cities now the trend is non metro cities is generating 55 percent of the business while metros are generating 45 percent."

He added, "We are exploring the possibility of putting the niche designs of Rajasthan in the portal and we will explore if similar thing can be done here. We will tie up with boutiques."

Online shopping sees 117% growth

As consumers went on a buying spree during the festive season of Diwali and Eid, they have not even spared the online shopping sites, which reported a whopping 117 per cent increase in sales.According to data release by Internet and Mobile Association of India (IAMAI) online sales during this festive stood at Rs 115 crore as against just Rs 53 crore last year.IAMAI said online sales registered 135 per cent increase in transaction and clocked over 8,10,000 transactions in three weeks as compared to 3,45,000 in 2004-05 season."With e-commerce revenues to cross Rs 1,180 crore for 2005-06 and a growing internet user base currently at more than 32 million its been a sparkling Diwali and Eid in 2005-06 as e-commmerce sales crossed to a whoppping Rs 115 crore in three weeks period," IAMAI president Preeti Desai said in a statement.More than 4,15,000 Indians made an average purchase of Rs 1,420, which ranged between Rs 1 to as high as Rs 1,40,000, using the online services this Diwali, it said.During the entire festive season, the most active online shopping days were from October 28 to November 3.IAMAI said consumer preference for products remained more or less similar as that of last year, with consumer electronics, such as digital cameras, mobile phones, DVD players and microwaves topping the shopping list in major cities, followed by gifts, apparel, jewellery and acccessories.There were more than 3,60,000 products available in catalogue for the online consumers to shop, it said.

Security, other factors push Indians to shop online for Diwali: Assocham

Security concerns, heavy discounts, abundant choices and rising fuel prices are some of the reasons why many Internet savvy Indians have shifted to online shopping this Diwali, says an Assocham survey.

This could expand e-commerce business by 250 per cent this festive season in major cities, it said.

"Online buying trends have witnessed a significant jump this Diwali due to aggressive online discounts, rising fuel prices and abundant online choices keeping shoppers indoors. Plus there are security concerns, besides other inconveniences in big cities," Assocham Secretary General D S Rawat said.

Based on feedback received from 1,200 traders, the survey said that online shopping could grow by 250 per cent during this festive season in big cities like Delhi-NCR, Lucknow, Kolkata, Chandigarh, Dehradun, Pune, Mumbai, Ahmedabad, Hyderabad, Cochin, Chennai, Udaipur and Jaipur.

Most products bought and sold online during Diwali comprise gift articles (58 pc), electronic gadgets (41 pc), accessories apparel (36 pc), apparel (36 pc), computer and peripherals (33 pc), hotel rooms (20 pc), home appliances (16 pc), toys (16 pc), jewellery (15 pc), beauty products (12 pc) and health and fitness products (12 pc), the survey said.

"Shopkeepers in major economic hubs clocked sales worth Rs 5,000 crore in last few days through online shopping in October 2013," Rawat said quoting the survey.

Other reasons for e-shoppers multiplying are factors such as home delivery which saves time, along with '24x7' hours shopping with ease and availability factors for product comparisons, it said.

As many as 71 per cent of those surveyed in Delhi who are Internet savvy said they prefer shopping online, while 21 per cent preferred to shop in traditional markets during Diwali.

In other cities like Mumbai, 55 per cent population used to the Internet chose to buy daily routine products through online shopping in 2012-13, which is likely to grow to 69 per cent in current fiscal, it said.

The survey further said that 38 per cent of regular shoppers are in 18-28 age group, 52 per cent in 29-38, 8 per cent in 39-49 and 2 per cent in the age group of 50-60. Besides, 78 per cent online shoppers are male as against 22 per cent female.